Customer attitudes towards buying e-books: Perspectives from a Romanian publishing house

Abstract

The research is built around one single survey question that lies at its core, namely whether the prospects of a public sector publishing house would like to buy and download books directly from the house`s website. Results indicate a strong modification of customer behavior within the boundaries of a digitalized economy. At least on paper, "brick-and-mortar" goods seem to loose their pace, whereas intelligent devices open new consumption opportunities. Such aspects are being presented in the first part of the research, which also attempts to present a definition of e-books, for better understanding the Methodology and Results section. This former one looks at the survey itself, whereas the paper concludes with a Discussions section that tries to establish a link to the third sector of the economy and, finally, presents the limitations of the article.