[ login / register author ]

Director

Dr. Sorin CACE


Consiliul Stiintific

Prof. univ. dr. Catalin ZAMFIR, Membru Corespondent al Academiei Romane

Prof. univ. dr. Asher BEN-ARIEH, Director Institutul Haruv, Ierusalim, Israel

Prof. univ. dr. Gary B. MELTON, Universitatea Colorado, Denver, SUA

Prof. univ. dr. John LUTZKER, Universitatea Georgia State, Atlanta, SUA

Prof. univ. dr. Michael J. PALMIOTTO, Universitatea Wichita State, Kansas, SUA

Prof. univ. dr. Jill KORBIN, Universitatea Case Western Reserve, Cleveland, SUA

Prof. univ. Keith HALEY, Universitatea Tiffin, Ohio, SUA

Prof. univ. dr. Jimmy TAYLOR, Universitatea Ohio, Zanesville, Ohio, SUA

Prof. univ. dr. Andrea WIGFIELD, Universitatea din Leeds, Leeds, Marea Britanie

Prof. univ. dr. Elizabeth ECKERMANN, Deakin University, Victoria, Australia

Prof. univ. dr. Renwu TANG, Decan al Facultăţii de Management şi al Academiei Guvernului din Bejing Normal University, Beijing, China

Prof. univ. dr. Amitabh KUNDU, Universitatea Jawaharlal Nehru, New Delhi , India

Prof. univ. dr. Claude MARTIN, Director Cercetare CNRS, Universitatea din Rennes, Franta

Prof. univ. dr. Munyae M. MULINGE, Universitatea United States International (USIU), Nairobi, Kenya

Prof. univ. dr. Manuel Antonio GARRETON, Universitatea din Chile, Santiago de Chile, Chile

Dr. Renata FRANC, Institutul de Stiinte Sociale "Ivo Pilar", Zagreb, Croatia

Prof. univ. dr. Asun LLENA BERNE, Universitatea din Barcelona, Barcelona, Spania

Prof. univ. dr. Nawab Ali KHAN, Universitatea Saman bin Abduaziz, Al Kharj, Regatul Arabiei Saudite

Conf. univ. dr. Mihaela TOMIŢĂ, Universitatea de Vest, Timisoara

Prof. univ. dr. Valeriu IOAN-FRANC, Director Adjunct al Institutului National de Cercetari Economice

Prof. univ. dr. Corina CACE, Academia de Studii Economice

Conf. univ. dr. Mircea ALEXIU, Universitatea de Vest Timisoara

Prof. univ. dr. Stefan COJOCARU, Universitatea "Alexandru Ioan Cuza" Iasi


ISSN

Print: 1582-8344

Electronic: 2247-6571


Articole:
POVERTY IN ROMANIA DURING 1918-1945
Mariana STANCIU, Adina MIHĂILESCU
CHALLENGES AND OPPORTUNITIES FOR THE SOCIAL ECONOMY IN ROMANIA
Sorin CACE, Adriana NEGUT, Iulian STĂNESCU, Simona Maria STĂNESCU, Andreia ANTON, Ştefan COJOCARU, Gelu DUMINICA, Lucian SFETCU


AIR BALL! TEAM PERFORMANCE UNABLE TO PREDICT SPECTATOR ATTENDANCE IN ROMANIAN BASKETBALL

Abstract
The purpose of this paper is to investigate how sports team performance influences attendance numbers. Knowing this can be important for sports managers in planning their club marketing strategies. The research observes attendance figures and team performance data from the Romanian Men’s Basketball League (LNBM) over five years (2012-2017). The results of the bivariate regression analysis indicate that although the Null Hypothesis can be invalidated and a certain connection between the variables can be accepted, the relationship is only weak and of low significance (R=0.45; R2=0.20). Attendance numbers cannot be predicted based on team performance, mainly because performance can variate strongly over longer periods of time, or even from one game to another. Instead, the study suggests that sports managers should (also) look at other market variables (ticket prices, scheduleing, transportation and opportunity costs, advertising campaigns etc.) in their attempt to create strategies able to bring more fans to the arena.
Cuvinte cheie
sports management; sports marketing; attendance; fans; basketball business.

Autor
Vlad I.ROSCA
Lecturer at The Bucharest University of Economic Studies, Bucharest, Romania, e-mail: vlad_rsc@yahoo.com

Cum citez
Rosca, V. (2018). AIR BALL! TEAM PERFORMANCE UNABLE TO PREDICT SPECTATOR ATTENDANCE IN ROMANIAN BASKETBALL, Journal of Community Positive Practices, Nr. 2/2018, 76-85


Descara numar completDescara articol
Cautare





Numar Curent

JCPP Nr. 2 2018



Cele mai citite

1. AGENTS OF COMMUNITY EMPOWERMENT? THE POSSIBILITIES AND LIMITATIONS OF NON-GOVERNMENTAL ORGANIZATIONS IN BANGLADESH

2. PERSPECTIVES ON GENDER INEQUALITY AND THE BARRIER OF CULTURE ON EDUCATION

3. CONSUMPTION, CONSUMER CULTURE AND CONSUMER SOCIETY

4. SOUTH ASIAN WOMEN AND THE LABOUR MARKET IN THE UK: ATTITUDES, BARRIERS, SOLUTIONS

5. COMMUNITY PERCEPTIONS AS A COPING RESOURCE AMONG ADOLESCENTS LIVING UNDER ROCKETS FIRE: A SALUTOGENIC APPROACH




Resurse

Transilvanian Review of Administrative Sciences

Revista de Sociologie Romaneasca

Revista de Cercetare si Interventie sociala

Revista Inovatia Sociala

Revista Calitatea Vietii

Romanian Journal of Economic Forecasting






Statistici

Vizitatori unici: 94117
Accesari articole: 1111952



Cine este online?

4 utilizatori sunt online.