[ login / register author ]

Director

Dr. Sorin CACE


Scientific committee:

PhD, Professor Catalin ZAMFIR, Romanian Academy Member

PhD, Professor Asher BEN-ARIEH, Director of Haruv Institute, Ierusalim, Israel

PhD, Professor Gary B. MELTON, University of Colorado, Denver, USA

PhD, Professor John LUTZKER, Georgia State University, Atlanta, USA

PhD, Professor Michael J. PALMIOTTO, Wichita State University, Kansas, USA

PhD, Professor Jill KORBIN, Case Western Reserve University, Cleveland, USA

Professor Keith HALEY, Tiffin University, Ohio, USA

PhD, Professor Jimmy TAYLOR, Ohio University, Zanesville, Ohio, USA

PhD, Professor Andrea WIGFIELD, University of Leeds, Leeds, United Kingdom

PhD, Professor Elizabeth ECKERMANN, Deakin University, Victoria, Australia

PhD, Professor Renwu TANG, Dean of School of Management, Dean of Academy of Government at Beijing Normal University, Beijing, China

PhD, Professor Amitabh KUNDU, Jawaharlal Nehru University, New Delhi , India

PhD, Professor Claude MARTIN, Scientific Director of CNRS, Rennes University, France

PhD, Professor Munyae M. MULINGE, United States International University (USIU), Nairobi, Kenya

PhD, Professor Manuel Antonio GARRETON, Chile University, Santiago de Chile, Chile

PhD, Professor Renata FRANC, Social Science Institute "Ivo Pilar", Zagreb, Croatia

PhD, Professor Asun LLENA BERNE, University of Barcelona, Barcelona, Spain

PhD, Professor Nawab Ali KHAN, Saman bin Abduaziz University, Al Kharj, Kingdom of Saudi Arabia

PhD, Professor Nicolae SALI, "Universitatea Libera Internationala din Moldova", Chisinau, Moldova

PhD, Professor Mihaela TOMIŢĂ, "Universitatea de Vest", Timisoara

PhD, Professor Valeriu IOAN-FRANC, Director Adjunct al Institutului National de Cercetari Economice

PhD, Professor Corina CACE, The Bucharest University of Economic Studies

PhD, Professor Mircea ALEXIU, "Universitatea de Vest", Timisoara

PhD, Professor Stefan COJOCARU, "Alexandru Ioan Cuza" University, Iasi


ISSN

Print: 1582-8344

Electronic: 2247-6571


Articles:


CUSTOMER ATTITUDES TOWARDS BUYING E-BOOKS: PERSPECTIVES FROM A ROMANIAN PUBLISHING HOUSE

Abstract
The research is built around one single survey question that lies at its core, namely whether the prospects of a public sector publishing house would like to buy and download books directly from the house`s website. Results indicate a strong modification of customer behavior within the boundaries of a digitalized economy. At least on paper, "brick-and-mortar" goods seem to loose their pace, whereas intelligent devices open new consumption opportunities. Such aspects are being presented in the first part of the research, which also attempts to present a definition of e-books, for better understanding the Methodology and Results section. This former one looks at the survey itself, whereas the paper concludes with a Discussions section that tries to establish a link to the third sector of the economy and, finally, presents the limitations of the article.
Keywords
e-commerce; public sector; books; social economy.

Author
Vlad ROSCA
PhD in Marketing; independent researcher. E-mail: vlad_rsc@yahoo.com

How to cite
Rosca, V. (2015). CUSTOMER ATTITUDES TOWARDS BUYING E-BOOKS: PERSPECTIVES FROM A ROMANIAN PUBLISHING HOUSE, Journal of Community Positive Practices, Nr. 4/2015, 105-111


Download full issueDownload article
Search





Current issue

JCPP Nr. 3 2017



Most Read

1. AGENTS OF COMMUNITY EMPOWERMENT? THE POSSIBILITIES AND LIMITATIONS OF NON-GOVERNMENTAL ORGANIZATIONS IN BANGLADESH

2. CONSUMPTION, CONSUMER CULTURE AND CONSUMER SOCIETY

3. PERSPECTIVES ON GENDER INEQUALITY AND THE BARRIER OF CULTURE ON EDUCATION

4. SOUTH ASIAN WOMEN AND THE LABOUR MARKET IN THE UK: ATTITUDES, BARRIERS, SOLUTIONS

5. COMMUNITY PERCEPTIONS AS A COPING RESOURCE AMONG ADOLESCENTS LIVING UNDER ROCKETS FIRE: A SALUTOGENIC APPROACH




Resources

Transilvanian Review of Administrative Sciences

Revista de Sociologie Romaneasca

Revista de Cercetare si Interventie sociala

Revista Inovatia Sociala

Revista Calitatea Vietii

Romanian Journal of Economic Forecasting




Statistics

Unique Visitators: 79179
Article Read: 1012863



Users online

1 user is online.