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Dr. Sorin CACE


Scientific committee:

PhD, Professor Catalin ZAMFIR, Romanian Academy Member

PhD, Professor Asher BEN-ARIEH, Director of Haruv Institute, Ierusalim, Israel

PhD, Professor Gary B. MELTON, University of Colorado, Denver, USA

PhD, Professor John LUTZKER, Georgia State University, Atlanta, USA

PhD, Professor Michael J. PALMIOTTO, Wichita State University, Kansas, USA

PhD, Professor Jill KORBIN, Case Western Reserve University, Cleveland, USA

Professor Keith HALEY, Tiffin University, Ohio, USA

PhD, Professor Jimmy TAYLOR, Ohio University, Zanesville, Ohio, USA

PhD, Professor Andrea WIGFIELD, University of Leeds, Leeds, United Kingdom

PhD, Professor Elizabeth ECKERMANN, Deakin University, Victoria, Australia

PhD, Professor Renwu TANG, Dean of School of Management, Dean of Academy of Government at Beijing Normal University, Beijing, China

PhD, Professor Amitabh KUNDU, Jawaharlal Nehru University, New Delhi , India

PhD, Professor Claude MARTIN, Scientific Director of CNRS, Rennes University, France

PhD, Professor Munyae M. MULINGE, United States International University (USIU), Nairobi, Kenya

PhD, Professor Manuel Antonio GARRETON, Chile University, Santiago de Chile, Chile

PhD, Professor Renata FRANC, Social Science Institute "Ivo Pilar", Zagreb, Croatia

PhD, Professor Asun LLENA BERNE, University of Barcelona, Barcelona, Spain

PhD, Professor Nawab Ali KHAN, Saman bin Abduaziz University, Al Kharj, Kingdom of Saudi Arabia

PhD, Professor Nicolae SALI, "Universitatea Libera Internationala din Moldova", Chisinau, Moldova

PhD, Professor Mihaela TOMIŢĂ, "Universitatea de Vest", Timisoara

PhD, Professor Valeriu IOAN-FRANC, Director Adjunct al Institutului National de Cercetari Economice

PhD, Professor Corina CACE, The Bucharest University of Economic Studies

PhD, Professor Mircea ALEXIU, "Universitatea de Vest", Timisoara

PhD, Professor Stefan COJOCARU, "Alexandru Ioan Cuza" University, Iasi


ISSN

Print: 1582-8344

Electronic: 2247-6571


Articles:


SWEET AS HONEY: A CONTENT ANALYSIS OF HOW BEEKEEPING IS REFLECTED IN ROMANIAN MASS MEDIA

Abstract
Apiculture is an activity with multiple ramifications, as it is approached from an economic, biologic, social or ecologic perspective in the attempt to tackle its contributions to biodiversity, a healthy eating style, the sustainable growth of agricultural production or community development. In this material we will study apiculture from a sociologic perspective, focusing on the way the field is reflected in mass media. The aim of the paper is to show the way in which the experts, the legislation and the institutions involved contribute to the construction of a particular image and to its traits. The exploratory research is based primarily on content analysis, but also on data mining and semantic network visualization. These methods are applied to a number of 2,248 articles published between 2010 and 2014 in digital format on the websites of news agencies and news aggregators such as Agerpres, Hotnews, Mediafax and Ziare.com. The results point to an image in which the dominant dimension is natural, ecologic, health and medicine oriented, with secondary aspects concerning the way in which the bees and their products connect the people and the environment.
Keywords
apiculture, content analysis, honey

Author
Eugen GLAVAN
Research Fellow at Research Institute for Quality of Life, Romanian Academy, Bucharest, Romania. E-mail: eugen@iccv.ro

How to cite
Glavan, E. (2015). SWEET AS HONEY: A CONTENT ANALYSIS OF HOW BEEKEEPING IS REFLECTED IN ROMANIAN MASS MEDIA, Journal of Community Positive Practices, Nr. 2/2015, 84-100


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